Saban Community Clinic

What I Contributed

• UX/UI Design
• Wireframes - Design Implementation from Inception to Completion
• User Research - Brand & Marketing Audits, Industry Trends & Insights
• Content Strategy, User-Experience Optimization
• Art Direction - Visual Identity System & Illustration
• Brand Positioning, Identity, & Messaging

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Overview

Accessibility to Community Care & Resources

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The main goal is to create a more patient-centric and utility-driven destination for all of those who seek care at Saban Community Clinic. The best way to achieve this it to condense their overwhelming ecosystem to offer new ways to access direct specialized care and patient resources.

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The users were in need of a refined “request an appointment” experience to encourage patients to fill out information prior to their arrival, as well as contact their provider directly through various methods. The intent is to be a system-level integration to the Saban Community Clinic ecosystem, meaning accessibility to requesting appoints for specialized care and resources.

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The Problem

What are the main pain-points, causing frustrations to these patients?

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Patients are having difficulties requesting an appointment & finding services offered for their specialized care.

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Saban’s initial website design dissuaded a large portion of their patient user-base, from interacting with the website due to not providing a user-centric focused experience. There was a pattern of drop-offs and lack of structure in the navigation system to find specific care, or to even simply request an appointment.

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The Solution

A Patient-Centric and Utility-Driven Destination

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Research, strategize, and reformat the informational architecture to optimize a patient focused experience, to help increase engagement within the website. We must APPROACH this with the idea of conceptualizing to build various use cases in requesting appointments, navigating to find specialized care, and having access to offered resources. And we need to focus on preference-based methods on how to request and appointment from providers.

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Restructuring the IA

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Creating a User-Centeric Homepage

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Homepage Content

• Scrolling Hero or Video
• Statement / Lead In (Brand Positioning)
• Services CTA’s
• Highlight Providers
• Insurance / Financial Aid
• MyChart App with CTA’s
• Testimonials
• Locations
• Support Our Work
• Newsletter Sign-Up

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Main Navigation

• Get Care
• Patient Resources
• Community Care
• Locations
• About Us
• Support Our Work
• Search
• Language

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Second Navigation

• Careers
• Donate
• Contact Us

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Design Break Down

• Request an Appointment
• MyChart Login
• Find a Location
• Ways to Give
• Contact Us

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Design Examples

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The Results

Positive Feedback

• More interactions on the direct home landing page
• Higher #’s in Requests for an Appointments
• Less frequent drop-offs when finding specific care
• Successful start-finish in direct user-centric flows
• After rebranding, there has been an increase in Donors to help support providing resources to those in need of care
• Pushing accessible community care to the next level

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